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Dining & Culture

We eat with our eyes, hands and expectations as well as our mouths. A young science is measuring how the plate changes the meal.

Start with the science of the senses, then the studies, then the business of hospitality.

A composed restaurant dish on a white plate
IllustrationNot identified as bone china. Jay Wennington / Unsplash (Unsplash Licence).

Go deeper, one step at a time

Each article starts simply. Technical detail is kept in “Look closer” panels, and every page links onward.

  1. IntroductionWe taste with more than the tongueAn introduction to multisensory dining and gastrophysics, Charles Spence’s Oxford research and Jozef Youssef’s Kitchen Theory.
  2. DeeperPlate design and perceptionPublished studies on plate colour, plate shape, bowl and cutlery weight, colour contrast and food arrangement — with their limits.
  3. ReferenceTableware and perceived value: the Ambiente studiesKitchen Theory’s 2020 HoReCa Academy study on designer crockery and perceived price, and its 2024 study on coloured tableware.
  4. DeeperBone china in hospitalityWhy hotels, restaurants and airlines use bone china, how hospitality ranges differ from retail, and what buyers should specify.